Sixteen years in Digital Marketing have taught me that the click is rarely the interesting part. I’ve worked across B2B and B2C, local and international markets, building campaigns and audiences, managing substantial budgets, developing ABM programs and turning performance data into the next question worth asking.

What I do

THINK – Strategy | Enablement
Process development · Full-funnel planning · Budget allocation · Stakeholder management

GENERATE – Lead Gen | Content
Audience definition · Campaign framework · Conversion optimization · Copywriting

EXECUTE – Paid Media | ABM
Paid search & social · Display advertising · Account-based marketing · Retargeting

MEASURE – Data | Performance
Data analytics · KPI Reporting · A/B testing · Performance analysis · Growth opportunities

EXPLORE – AI | Experimentation
Emerging platforms · New approaches · AI tools · Continuous learning

How I do it

Find the signal. Question the obvious. Understand why people click, and why they don’t. Repeat.

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